General Motion - The Art and Science of Design in Motion

The Art and Science of Design in Motion

Hi, I’m John Eickholt, a motion designer who transforms ideas into movement. My work blends graphic design, animation, film, and 3D visualization to create experiences that communicate clearly, inspire action, and resonate with audiences.

I’ve contributed motion design to AAA video games, feature films, television programming, commercial campaigns, product visualization, live events, and immersive exhibits, giving me a broad perspective on creating high-impact, visually compelling content.

Explore case studies
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Bridgestone
Exhibit Media

Who's Afraid of Nathan Law
Motion Design System

Best Buy
Motion Design System

Emerson
3D Visualization

Plantweb
Project type

Polaris RZR
3D Visualizations

3M
3D Visualization

Best Buy
Project type

Dell / Nvidia
Technical Marketing

UnitedHealthCare
Project type

Klipsch
Kiosk Media

Lost: The Story of the Oceanic 6
Title Design

Design Method

My approach to motion design is guided by both creative intent and practical execution. I follow a clear process that ensures every project is meaningful, polished, and effective.

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Start with the Brief

I begin every project by understanding its goals, audience, and purpose. I'll use a creative brief to guide my decisions and make sure every choice solves a real problem, not just looks good.

Design Before Motion

My focus is on strong design first. Motion should enhance the design, highlighting ideas and guiding the viewer rather than covering weak visuals.

Motion with Purpose

Every movement should have meaning. Timing, rhythm, and transitions should support storytelling, emotion, or brand tone, making the work clear and engaging.

Collaborate and Iterate

I share ideas clearly and accept feedback openly. Iteration improves clarity and craft, and collaboration ensures everyone stays aligned.

Stay Adaptable

Tools and workflows change, so I stay curious and flexible. I'll use the right tools for the ideas, not the other way around.

Deliver Professionally

I meet deadlines, manage revisions gracefully, and communicate progress clearly. I deliver work that is polished, functional, and effective.

Capabilities

These are the areas where I apply my skills.

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Motion Graphic Design

From design systems for film to campaign visuals, I design motion that communicates with impact and style.

3D Visualization & Rendering

Complex ideas become clear and captivating through high-quality 3D product renders, visualizations, and animated sequences.

Motion Patterns & Systems for UI/UX

Crafting motion languages for digital products with seamless transitions, interactive feedback, and design systems that make interfaces feel alive.

Live Event & Exhibit Media

Design and development of immersive content for screens, stages, and installations, enhancing experiences that audiences will remember.

Bookings & Inquiries

Reach out with the links below

→ john@generalmotion.tv

→ 15min Introductory Zoom

→ Get a Project Bid

Mentoring

If you’re a student or emerging designer looking to learn more about motion design, build your portfolio, or navigate the industry, I offer free mentoring through ADPList.

I’m happy to connect and support you in any way I can.

→ Schedule at ADPList

General Motion

The Art and Science of Design in Motion

→ john@generalmotion.tv