Bridgestone: Immersive Storytelling Exhibit at CES
Cutting-edge motion design for presenting complex technology into an engaging exhibit experience
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Challenge
Bridgestone wanted to showcase its “Smart Corner” technology for electric vehicles at CES. The goal was to explain how smart tires and suspension systems with real-time sensor data improve safety, efficiency, and ride comfort, while keeping the presentation engaging and easy to understand.
My role was to create the animated media for the screens behind and below the physical vehicle chassis, develop a design system for the motion graphics, and orchestrate key moments to align perfectly with the physical exhibit. The challenge was to integrate the animations seamlessly into the road surface and rear screen, making the technology clear and immersive for attendees.
Approach
Using Cinema 4D and After Effects, I created animations that simulated driving conditions and highlighted the system responding in real time. A digital model of the exhibit was used to test and preview the content before installation, ensuring everything fit perfectly with the physical space.
Outcome
The final exhibit attracted a high volume of CES attendees who interacted with the experience and left with a clear understanding of Bridgestone’s vision for smart mobility. The integration of motion graphics into the road surface and rear screen elevated the storytelling, while the strong engagement reinforced Bridgestone’s leadership in connected vehicle technology and set a model for future exhibits.
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The Art and Science of Design in Motion
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