UnitedHealthCare
Translating complex industrial technology into compelling 3D stories.
Client:
Agency:
UHC
Long Story Short
Creative Services:
Art Direction
Story Boarding
Animation
Rendering
Tools:
Maxon Cinema 4D
X-Particles
Adobe After Effects
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Challenge
UnitedHealthcare was looking for a motion design piece that could serve as a clear expression of their brand identity. The goal was to create something simple and elegant that communicated their values through color, rhythm, and minimal design elements. The challenge was to reduce the visual language down to its most essential form while still maintaining impact.
Solution
I designed a spot built entirely around animated dots in UnitedHealthcare’s brand colors. Using Cinema 4D with XParticles for natural, fluid motion and After Effects for timing and text integration, the piece was crafted to move in harmony with the music. The restrained palette and minimal forms emphasized clarity and consistency, letting the motion itself carry the personality of the brand.
Outcome
The result was a clean and modern identity piece that expressed UnitedHealthcare’s brand with subtlety and sophistication. Its simplicity made it versatile, adaptable, and memorable — a strong demonstration of how motion design can elevate brand identity through elegant restraint.
Minimal motion design can bring a brand to life.
Contact me to get started.
General Motion
The Art and Science of Design in Motion
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