3M Industrial Adhesives, Sealants, and Tapes

3D animation that educates, persuades, and sells.

Client:

Agency:

3M

BrandSpeak

Creative Services:

Art Direction
Story Boarding
3D Modelling
Animation
Rendering

Tools:

Maxon Cinema 4D
Octane Render
Adobe After Effects

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Background

3M needed a clear and compelling way to explain how their industrial adhesives, sealants, and tapes could replace traditional fasteners and welding—particularly in the HVAC space.

The challenge? Most customers weren’t familiar with these products or how they could save time, reduce costs, and improve durability. That gap in understanding was costing 3M sales opportunities.

Approach

We created a series of sleek, professional 3D animations designed to educate and convert. By simulating construction workflows in realistic detail, we showed how 3M products integrate into existing processes—offering a lighter, more durable, and faster alternative to mechanical fastening.

Callouts and visual annotations were used to highlight key benefits, while clean compositions kept the focus on clarity and function.

Outcome

These animations helped demystify 3M’s offerings and clearly demonstrate their value. By visualizing the benefits in action, we made complex concepts intuitive and persuasive.

The result: increased customer engagement, better product understanding, and a stronger position for 3M as a leader in next-gen industrial solutions.

Let’s make it easy to understand—and hard to ignore.
Contact me to get started.

General Motion

The Art and Science of Design in Motion

→ john@generalmotion.tv

3M Industrial Adhesives, Sealants, and Tapes

Background

Approach

Outcome

Let’s make it easy to understand—and hard to ignore.Contact me to get started.

Let’s make it easy to understand—and hard to ignore.
Contact me to get started.